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Abstract

This content analysis sought to observe the number of relational messages present in adult and adolescent serial television dramas in order to understand the presence of Galician’s (2004) Mass Media Myth #10, or “Finding the right mate ‘completes you’” (p. 201). The presence of this completion ideal illustrates the Cultivation Analysis Theory (Gerbner et al., 1986) and is significant in the development of adolescents’ identities and attitudes due to the persuasive power of repetition. Analysis of 101 conversations in 13 episodes found that relational messages are more frequent in adolescent dramas than adult dramas, but Myth #10 is emphasized more in adult dramas. Further research on the romantic relationship behavior of adolescents in regards to media consumption is suggested.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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