Abstract

This case study examines a University-wide tablet program to assess the primary users’ (students) acceptance and satisfaction of the implemented technology. Technology Acceptance Model (TAM) and user satisfaction research acted as the theoretical foundation that directed how to assess students’ attitudes and beliefs toward this newly adopted technology. Wixom & Todd’s (2005) Integrated Model of User Satisfaction and Technology Acceptance, served as the conceptual model to examine how students’ acceptance and satisfaction of the tablet related. Online surveys were distributed to examine if perceived usefulness and ease of use can predict user satisfaction. Multiple regression tests found that the combination of pre-implementation perceived usefulness and ease of use significantly predict post-implementation user satisfaction. Of the two variables; perceived usefulness was a stronger predictor of post-implementation user satisfaction then ease of use. Measuring technology acceptance and user satisfaction serves as a preliminary study to assess technology initiatives and potential technology usage.

Advisor

Kristen Cvancara

First Committee Member

Deepa Oommen

Second Committee Member

Rakesh Kawatra

Date of Degree

2014

Language

english

Document Type

Thesis

Degree

Master of Arts (MA)

Department

Communication Studies

College

Arts and Humanities

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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