Title

Brief Report: Effects of Informational Feedback on Aluminum Can Recycling

Document Type

Article

Publication Date

4-1995

Department

Psychology

Abstract

The impact of informational feedback on the depositing of aluminum cans in recycling receptacles at a medium-sized university was investigated. Informational signs were placed over 20-recycling receptacles in three academic buildings. Each informational sign was placed at eye level, with the number of aluminum cans deposited for recycling daring the previous week displayed in red digits. A 65% increase in the number of aluminum cans deposited in recycling receptacles with the informational signs was observed. Furthermore, removal of the informational signs was observed to reliably decrease the number of aluminum cans deposited. These results are discussed in the context of employing feedback to increase environmental protection behaviors.

Publication Title

Behavioral Interventions

DOI

10.1002/bin.2360100207