Brief Report: Effects of Informational Feedback on Aluminum Can Recycling
The impact of informational feedback on the depositing of aluminum cans in recycling receptacles at a medium-sized university was investigated. Informational signs were placed over 20-recycling receptacles in three academic buildings. Each informational sign was placed at eye level, with the number of aluminum cans deposited for recycling daring the previous week displayed in red digits. A 65% increase in the number of aluminum cans deposited in recycling receptacles with the informational signs was observed. Furthermore, removal of the informational signs was observed to reliably decrease the number of aluminum cans deposited. These results are discussed in the context of employing feedback to increase environmental protection behaviors.
Larson, M., Houlihan, D., & Goernert, P. (1995). Brief Report: Effects of Informational Feedback on Aluminum Can Recycling. Behavioral Interventions, 10(2), 111-117.
Publisher's Copyright and Source
Copyright © 1995 John Wiley & Sons. Article published by John Wiley & Sons in Behavioral Interventions, volume 10, issue number 2, April 1995, pages 111-117. Available online on February 13, 2006: http://doi.org/10.1002/bin.2360100207.