Effects of Including a Graphic Warning Label in Advertistements for Tobacco Products: Implications for Persuasion
Considerable interest has focused on making warning labels on tobacco-product packaging more effective in communicating risk to current and potential smokers. However, none of this work to date has involved the communication of risk information about reduced-exposure products, or how a graphic warning label may function in advertisements. Reduced-exposure products pose an interesting public health challenge in light of the fact that many advertisements for such products convey safety claims that may undermine the likelihood that potential consumers will process warnings about the products. The present study examines the influence of graphic warning labels on ratings of advertisements for 3 different types of tobacco products. Results showed that including a graphic picture lowered the appeal ratings for the product.
Journal of Applied Social Psychology
Stark, E., Kim, A., Miller, C., & Borgida, E. (2008). Effects of Including a Graphic Warning Label in Advertisements for Tobacco Products: Implications for Persuasion. Journal of Applied Social Psychology, 38(2), 281-293.
Publisher's Copyright and Source
Copyright © 2008 John Wiley & Sons. Article published by John Wiley & Sons in Journal of Applied Social Psychology, volume 38, issue number 2, February 2008, pages 281-293. Article available online on January 18, 2008: http://doi.org/10.1111/j.1559-1816.2007.00305.x.