Event Title

Do Brands Targeting Women Use "Instamarketing" Differently: A Content Analysis

Location

CSU Ballroom

Start Date

21-4-2014 2:00 PM

End Date

21-4-2014 3:30 PM

Student's Major

Management

Student's College

Business

Mentor's Name

Queen Booker

Mentor's Email Address

queen.booker@mnsu.edu

Mentor's Department

Management

Mentor's College

Business

Description

This study examines the use of Instagram marketing efforts of five retail companies that specifically targets female consumers. The purpose of the study was to determine if companies that target women use a different social media strategy than companies that target the general population. The analysis was performed using content analysis. The results of this study, when compared to the results of a previous study, suggest that there is a difference between how retail companies that target women use Instagram for marketing, specifically, the brands that specifically the brands that target women primarily used a sales response strategy whereas brands targeting the general population primarily used an emotional strategy.

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Apr 21st, 2:00 PM Apr 21st, 3:30 PM

Do Brands Targeting Women Use "Instamarketing" Differently: A Content Analysis

CSU Ballroom

This study examines the use of Instagram marketing efforts of five retail companies that specifically targets female consumers. The purpose of the study was to determine if companies that target women use a different social media strategy than companies that target the general population. The analysis was performed using content analysis. The results of this study, when compared to the results of a previous study, suggest that there is a difference between how retail companies that target women use Instagram for marketing, specifically, the brands that specifically the brands that target women primarily used a sales response strategy whereas brands targeting the general population primarily used an emotional strategy.

Recommended Citation

Hassan, Areej. "Do Brands Targeting Women Use "Instamarketing" Differently: A Content Analysis." Undergraduate Research Symposium, Mankato, MN, April 21, 2014.
http://cornerstone.lib.mnsu.edu/urs/2014/poster_session_B/28