Event Title

The Language of Beauty Products

Location

CSU 202

Start Date

11-4-2017 10:00 AM

End Date

11-4-2017 11:00 AM

Student's Major

Anthropology

Student's College

Social and Behavioral Sciences

Mentor's Name

Chelsea Mead

Mentor's Department

Anthropology

Mentor's College

Social and Behavioral Sciences

Description

This study investigates three groups of makeup products from three different brands and analyzes the shade names for each product in order to determine the association that consumers draw from food related names, sexual innuendos, or names that describe color; and to what level these associations influence the consumer in their purchase. The study consists of data collection and analysis, as well as an online survey conducted through Qualtrics. Knowing more about why consumers choose the products they do will not only assist marketers and advertisers, but will also help consumers to be more mindful of their choices. At the time of application, the study is still ongoing, therefore conclusions are yet to be drawn from the findings.

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Apr 11th, 10:00 AM Apr 11th, 11:00 AM

The Language of Beauty Products

CSU 202

This study investigates three groups of makeup products from three different brands and analyzes the shade names for each product in order to determine the association that consumers draw from food related names, sexual innuendos, or names that describe color; and to what level these associations influence the consumer in their purchase. The study consists of data collection and analysis, as well as an online survey conducted through Qualtrics. Knowing more about why consumers choose the products they do will not only assist marketers and advertisers, but will also help consumers to be more mindful of their choices. At the time of application, the study is still ongoing, therefore conclusions are yet to be drawn from the findings.

Recommended Citation

Hoisington, Eve. "The Language of Beauty Products." Undergraduate Research Symposium, Mankato, MN, April 11, 2017.
http://cornerstone.lib.mnsu.edu/urs/2017/oral-session-02/1