Scholars extol the virtues of crafting effective mission statements and the importance of its frequent communication. Especially in nonprofit business settings, mission statements can be an important way to provide goals and purpose for an organization’s staff. Creating and conveying mission statements to unify a staff whose tasks span a broad range is a difficult but important part of visionary leadership. This study explored mission statement dissemination at a university to understand its impact on staff whose tasks included limited academic work with students. Analysis of questionnaires found nonacademic staff members were not exposed to the mission statement often and were not able to connect the statement to their daily tasks.
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