This exercise uses a popular music video to illustrate the significant role that perception plays in the communication process. Perception is a continual and active process that impacts how people see their world, themselves, others in it, and the ultimate creation of meaning. By using a music video, students are immediately engaged because it is a medium that they are very familiar with. Upon completion of this activity, students will demonstrate a better understanding of how and why people perceive the same thing(s) in a variety of ways. They will also have a tangible example of the centrality and complexity of communication that can be interwoven throughout the class, connected to other classes, and applied to their daily lives.
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Peterson, Stacey A.
"Illustrating the Perceptual Process Through a Music Video,"
Communication and Theater Association of Minnesota Journal: Vol. 39
, Article 9.
Available at: https://cornerstone.lib.mnsu.edu/ctamj/vol39/iss1/9