This exercise uses a popular music video to illustrate the significant role that perception plays in the communication process. Perception is a continual and active process that impacts how people see their world, themselves, others in it, and the ultimate creation of meaning. By using a music video, students are immediately engaged because it is a medium that they are very familiar with. Upon completion of this activity, students will demonstrate a better understanding of how and why people perceive the same thing(s) in a variety of ways. They will also have a tangible example of the centrality and complexity of communication that can be interwoven throughout the class, connected to other classes, and applied to their daily lives.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License



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