This exercise uses a popular music video to illustrate the significant role that perception plays in the communication process. Perception is a continual and active process that impacts how people see their world, themselves, others in it, and the ultimate creation of meaning. By using a music video, students are immediately engaged because it is a medium that they are very familiar with. Upon completion of this activity, students will demonstrate a better understanding of how and why people perceive the same thing(s) in a variety of ways. They will also have a tangible example of the centrality and complexity of communication that can be interwoven throughout the class, connected to other classes, and applied to their daily lives.
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Peterson, S. (2012). Illustrating the Perceptual Process Through a Music Video. Communication and Theater Association of Minnesota Journal, 39, 127-129.