Abstract
The use of ethos in persuasive settings has always been a powerful tool in public speaking, especially by those in power and in businesses. Kenneth Burke’s Pentad plays a primary role in persuasive situations, particularly when we as scholars try to dissect and understand specific aspects of a speech situation. In this essay I used Burke’s Pentad as a framework to explore Steve Jobs’ use of, as I term it, “internal and external ethos” as not only a persuasive mechanism, but also as a force to build his persona/mythological legacy.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Recommended Citation
Bistodeau, K.
(2015).
Steve Jobs’ use of Ethos for Persuasive Success in His 2005 Stanford Commencement Address.
Communication and Theater Association of Minnesota Journal, 41(1).
DOI: https://doi.org/10.56816/2471-0032.1084
