Though using e-health is a common patient practice, unregulated and inaccurate online medical content can pose real dangers. To effectively convey important and accurate health messages, online health organizations must make their information stand out as trustworthy. To identify credibility strategies, I conducted a rhetorical analysis of Parkinson’s disease content from the two most popular U.S. health websites: NIH.gov and WebMD. Based on the range of credibility strategies identified in these webpages, I recommend that medical writers and e-health designers convey both expertise and trustworthiness to build credibility in their content.
Understanding the Role of Trust and Credibility in Science Communication
Bakke, Abigail (2018). Credibility Strategies of Popular Health Websites: A Rhetorical Analysis of Parkinson’s Information Pages. Kathleen P. Hunt (Ed.), Understanding the Role of Trust and Credibility in Science Communication. https://doi.org/10.31274/sciencecommunication-181114-4
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Originally published in Understanding the Role of Trust and Credibility in Science Communication, K. Hunt (Ed.), 2018, available at https://doi.org/10.31274/sciencecommunication-181114-4.
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