The 9/11 incident and its subsequent terrorism specifically the rise of radical Islamist groups like ISIS (Islamic State of Iraq and Syria), and al-Qaeda astounds the world. ISIS’s propaganda technique using digital media helps the terrorist group motivate and recruit a large group of people from around the world. Terrorist incidents like the Dhaka café in 2016 and France soccer game attack in 2015 provide a glimpse of ISIS ferocity and barbarism with its subsequent series of attacks. This research examines the kind of rhetorical language that ISIS leaders and followers use to support their ideologies. And, how the internet became the main medium for ISIS in promoting hate ideology, violence, and terror? In this study, I follow the method of ideological criticism to examine ISIS’s rhetorical artifacts. I analyze the speeches of al-Baghdadi, the ISIS top leader, and Bangladesh and France terrorists. Specifically, I collect data from the video speeches, with the purpose of revealing how al-Baghdadi and other terrorist’s speeches were crafted with ideological elements to attract and motivate people. I, then, analyze the functions of the text, cultural influence, and practice on subsequent global socio-political reality. I identify three main ideologies from the artifacts—a) martyrdom or victory, b) global Muslims’ freedom, and c) Establishment of Caliphate for Global Muslims. ISIS ideologies work as camouflage to mislead people. The linguistic construction of ISIS messages are not exception to other such groups to motivate and recruit people. The findings of the analysis led to some intriguing results of how an extremist group begins and culminates its propaganda mechanisms though clever rhetorical strategies. ISIS incorporates concurrent problems in Muslims countries, blames the West and its allies for all those problems. The terrorist group also includes various divine and worldly benefits of terrorism in its rhetorical strategy.


Christopher Brown

Committee Member

Sachi Sekimoto

Committee Member

Kebba Darboe

Date of Degree




Document Type



Master of Arts (MA)


Arts and Humanities



Rights Statement

In Copyright