Awareness of Forensics and Growth of the Activity
Directors of new forensic programs are commonly faced with the challenge of building program support within communities that have little, if any, prior knowledge of competitive forensics. The diversity of forensic events, organizations, and awards can make message development and program promotion a daunting task. The organizing schemata of a public relations campaign and an understanding of college and community media needs can be powerful tools for a new program director. This report provides forensic directors with specific strategies and tactics for implementing a public relations campaign to build program support.
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Fenner, Christopher J.
""No, It Has Nothing to Do with CSI": Using Public Relations to Promote New Forensic Programs,"
Proceedings of the National Developmental Conference on Individual Events: Vol. 4
, Article 28.
Available at: https://cornerstone.lib.mnsu.edu/ndcieproceedings/vol4/iss1/28