Introduction to the Special Issue-Building Bridges Instead of Walls: Marketing with Minoritized Populations
Recreation, Parks, and Leisure Services
Several leisure scholars have lamented that leisure serves a site for the reproduction of injustice against minoritized populations.Floyd (2014) challenged leisure scholars to respond with scholarship “…that can potentially expose and eliminate injustices” (p. 385).
This special issue sought papers which examined the potential of marketing to promote our undermine justice with minoritized populations.
In order to set the stage for these investigations, we discuss: (a) some of the objections to marketing made by leisure scholars; (b) marketing orientations; and (c) some of the issues in marketing with minoritized populations.
Journal of Park and Recreation Administration
Theriault, D., & Burk, B. N. (2019). Introduction to the special issue-Building bridges instead of walls: Marketing with minoritized populations. Journal of Park and Recreation Administration, 38(1). https://doi.org/10.18666/JPRA-2019-10196
Publisher's Copyright and Source
Copyright © 2019 Sagamore Publishing LLC.
Article published in Journal of Park and Recreation Administration, volume 38, issue 1, 2019. https://doi.org/10.18666/JPRA-2019-10196