The 2008 presidential campaign convention speeches broke records as viewers flocked to the speeches by Obama, Palin, and McCain in numbers that rivaled American Idol ratings. Adapting functional theory (Benoit, 2007) to include transformational leadership characteristics (Bass & Avolio, 1990), President Obama‘s 2008 nomination acceptance speech was used test the adapting of functional theory for analyzing leadership claims. Secondary data were used as evidentiary support of Obama‘s efforts to make changes once in the White House. Results are discussed and framed within functional theory and transfor-mational leadership.
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Drumheller, Kristina and Armfield, Greg G.
"Obama Transforming: Using Functional Theory to Identify Transformational Leadership,"
Speaker & Gavel: Vol. 50:
1, Article 3.
Available at: https://cornerstone.lib.mnsu.edu/speaker-gavel/vol50/iss1/3
American Politics Commons, Broadcast and Video Studies Commons, Social Influence and Political Communication Commons, Speech and Rhetorical Studies Commons