Event Title
Data Mining: Improving the Way We do Business
Location
CSU
Student's Major
Computer Information Science
Student's College
Science, Engineering and Technology
Mentor's Name
Buddhadev Roychoudhury
Mentor's Department
Management
Mentor's College
Business
Description
Improvements in technology over recent years have led to the development of great tools, such as data mining. Data mining involves the application of algorithms to extract patterns from data. It started in the early 1990's and is typically set up using client-server architecture. Data mining has become increasingly important to businesses with its primarily used for marketing purposes. Businesses use it to track patterns in consumer behavior, follow trends in the market, and predict the tactics of their competitors. Other applications might include optimizing production for manufacturing and making decisions based on patterns in data. Some of the contributing factors to the development of data mining in business have been to provide better customer service, gain a competitive advantage, and to have the ability to change or modify your business as the marketplace changes. We intend to present a foundation for a basic knowledge of data mining, while demonstrating the usefulness of data mining in business today.
Data Mining: Improving the Way We do Business
CSU
Improvements in technology over recent years have led to the development of great tools, such as data mining. Data mining involves the application of algorithms to extract patterns from data. It started in the early 1990's and is typically set up using client-server architecture. Data mining has become increasingly important to businesses with its primarily used for marketing purposes. Businesses use it to track patterns in consumer behavior, follow trends in the market, and predict the tactics of their competitors. Other applications might include optimizing production for manufacturing and making decisions based on patterns in data. Some of the contributing factors to the development of data mining in business have been to provide better customer service, gain a competitive advantage, and to have the ability to change or modify your business as the marketplace changes. We intend to present a foundation for a basic knowledge of data mining, while demonstrating the usefulness of data mining in business today.
