Event Title
The Basis of Self and Other in Gender Constructed Identity
Location
CSU 201
Start Date
24-4-2006 8:45 AM
End Date
24-4-2006 10:15 AM
Student's Major
Communication Studies
Student's College
Arts and Humanities
Mentor's Name
James Dimock
Mentor's Department
Communication Studies
Mentor's College
Arts and Humanities
Description
This paper is an extension of previous research projects wherein I applied theories of identity and labeling (Garfkinkle), power (French and Raven) and gender (Pearson, West and Turner) to adolescent girls' identity construction. Using methods of textual criticism, I argued then that the advertising targeting adolescent girls at the crucial transitional period between child identity and adult identity were dominated by patriarchal imagery, the implications of which are sexual violence, low-self esteem and self-objectification by young women. This paper applies the same methodology but to identity formation of adolescent boys, arguing on the basis of Hegel's master-slave dialectic that adolescent girls' construction of "self-as-object" does not reinforce the patriarchal norm unless there is a complementing identity construction among adolescent boys of "self-as-subject" in relation to "other-as-object." As in the first study, this case looks at advertising targeting adolescents.
The Basis of Self and Other in Gender Constructed Identity
CSU 201
This paper is an extension of previous research projects wherein I applied theories of identity and labeling (Garfkinkle), power (French and Raven) and gender (Pearson, West and Turner) to adolescent girls' identity construction. Using methods of textual criticism, I argued then that the advertising targeting adolescent girls at the crucial transitional period between child identity and adult identity were dominated by patriarchal imagery, the implications of which are sexual violence, low-self esteem and self-objectification by young women. This paper applies the same methodology but to identity formation of adolescent boys, arguing on the basis of Hegel's master-slave dialectic that adolescent girls' construction of "self-as-object" does not reinforce the patriarchal norm unless there is a complementing identity construction among adolescent boys of "self-as-subject" in relation to "other-as-object." As in the first study, this case looks at advertising targeting adolescents.
Recommended Citation
Lemley, Julie L.. "The Basis of Self and Other in Gender Constructed Identity." Undergraduate Research Symposium, Mankato, MN, April 24, 2006.
https://cornerstone.lib.mnsu.edu/urs/2006/oral-session-A/4
