Selling Gender: Gender Role Portrayals in Contemporary Magazine Advertisements

Student's Name

Laura Pelletier, Minnesota State University, MankatoFollow

1st Student's Major

Communication Studies

1st Student's College

Arts and Humanities

Students' Professional Biography

Laura Pelletier received her undergraduate Bachelor of Science degree from Minnesota State University- Mankato in the department of Speech Communication, graduating Magna Cum Laude in December of 2008. She is currently working on her Master of Fine Arts-Forensics in the Speech Communication department at MSU-Mankato. In addition to working on her graduate degree, she is also a teaching assistant in the department teaching Fundamentals of Speech classes. Laura is a member of the speech honor society Lambda Pi Eta, Delta Phi Chapter, was the 2007-2008 Wolff Family Speech Communication scholarship recipient, and has been elected to the 2009 Who’s Who Among Students in American Universities & Colleges in recognition of outstanding merit and accomplishment as a student at MSU- Mankato. She conducted this research as part of a senior project under the direction of Dr. Dan Cronn- Mills in the Speech Communication Department.

Mentor's Name

Daniel Cronn-Mills

Mentor's Email Address

daniel.cronn-mills@mnsu.edu

Mentor's Department

Communication Studies

Mentor's College

Arts and Humanities

Abstract

This study presents a content analysis of gender role portrayals and male and female objectification in contemporary magazine advertisements. A total of fifteen magazines were analyzed from a two month period to determine if gender role portrayals have changed or remained the same as earlier studies. The first analysis looks at product categories most and least often advertised by male or female models. The second analysis looks at the sexual portrayals in magazine advertisements and the rate of objectification of male and female models.

Recommended Citation

Pelletier, Laura (2009) "Selling Gender: Gender Role Portrayals in Contemporary Magazine Advertisements," Journal of Undergraduate Research at Minnesota State University, Mankato: Vol. 9, Article 12.
DOI: https://doi.org/10.56816/2378-6949.1065
Available at: https://cornerstone.lib.mnsu.edu/jur/vol9/iss1/12

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License