This study analyzed the relationship between image restoration strategies and media coverage, specifically, the image restoration strategies utilized by Bill Clinton in 1992 and George W. Bush in 1999 in response to questions of past drug use and the ensuing media coverage during the respective campaigns. A literature review of political apologia and image restoration strategies is presented, followed by potential explanations for the extensive media coverage of the drug issue. Articles published in 7 newspapers during the respective political campaigns were retrieved and textually analyzed to determine the candidates’ image restoration strategies. The reported presidential comments were then critically analyzed to demonstrate the potential influence of image restoration strategies on the media coverage of the drug questions.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License



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