Abstract
This study looked at the identification seeking strategies of a low face-to-face member-contact organization, The Honor Society of Phi Kappa Phi. I used thematic analysis to identify the strategies that the organization used to seek the identification of its members. Findings of the study showed that by emphasizing membership as an exclusive privilege, recognizing the individual as a symbol of excellence, celebrating member achievements, inviting member contributions, emphasizing commitment to diversity, emphasizing organizational symbolism and highlighting testimonials of appreciation, the organization tried to seek the identification of its members. In many of the above-mentioned strategies, the overarching theme of elitism was evident. This raises certain pertinent questions pertaining to organizational identification.
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Recommended Citation
Oommen, Deepa
(2011)
"Organizational Identification Strategies of a Low Face-to-Face Member-Contact Organization,"
Speaker & Gavel: Vol. 48:
Iss.
2, Article 2.
Available at:
https://cornerstone.lib.mnsu.edu/speaker-gavel/vol48/iss2/2