Navigating Visual Culture: Theoretical Perspectives on Visual Media

Title

Navigating Visual Culture: Theoretical Perspectives on Visual Media

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Description

Navigating Visual Culture: Theoretical Perspectives on Visual Media brings together an eclectic collection of theory-driven readings to help students understand and navigate the visual culture in which they live.

The selections in Section I explore the nature of the visual and how people identify what they see around them, ranging from basic color to visual codes translated by the brain. Section II features readings that address the way people interpret, explain, and understand visual culture, while the readings in Section III give an overview of the various ways people participate in visual culture, whether as members of a particular media tribe, consumers of advertising, or users of personal computers.

Each reading is framed by an original introduction that explains its place and relevance in visual culture, and discerning questions to facilitate classroom discussion or serve as writing prompts. The anthology also provides recommendations for supplemental reading and viewing. Navigating Visual Culture is well-suited to undergraduate courses in mass media, and can also be used for upper division and graduate courses in visual culture and new media.

ISBN

9781516508365

Publication Date

2018

Publisher

Cognella Academic Publishers

City

San Diego, CA

Keywords

visual media, theoretical perspectives

Disciplines

Mass Communication

Navigating Visual Culture: Theoretical Perspectives on Visual Media

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