Event Title

Islamica: Creating a Muslim-American Identity

Location

CSU 244

Start Date

25-4-2005 10:30 AM

End Date

25-4-2005 12:00 PM

Student's Major

Communication Studies

Student's College

Arts and Humanities

Mentor's Name

Leah White

Mentor's Department

Communication Studies

Mentor's College

Arts and Humanities

Description

Intertextuality is defined as a textual device in which one text informs another and is used by an author to elicit a specific audience response. Brian Ott and Cameron Walter detailed a humorous approach to intertextuality by looking at three areas: parodic allusion, creative appropriation, and self-reflexive reference. Parodic allusion occurs when one text imitates another and is meant to be humorous. Creative appropriation is seen when one text recreates portions of another text. Creative appropriation is meant to make a statement about the text it recreates; this comment can range from a criticism of a text to a celebration of it. Self-reflexive references are comments or behaviors that draw attention to the fact that element within a text are fictional. This model is applied to the online company Islamica, which was created as an identity-centric company to provide Muslims with a unique, humorous outlet. After application of intertextuality to Islamica, implications regarding the success of Islamica's identity-centric goals are derived; Islamica has created a more contemporary Muslim-American identity among young Muslims. However, in order for an identity to identify a group of people, it must be recognized by those outside the group. Because Islamica is directed only toward Muslims, their identity fails to define them by those on the outside.

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Apr 25th, 10:30 AM Apr 25th, 12:00 PM

Islamica: Creating a Muslim-American Identity

CSU 244

Intertextuality is defined as a textual device in which one text informs another and is used by an author to elicit a specific audience response. Brian Ott and Cameron Walter detailed a humorous approach to intertextuality by looking at three areas: parodic allusion, creative appropriation, and self-reflexive reference. Parodic allusion occurs when one text imitates another and is meant to be humorous. Creative appropriation is seen when one text recreates portions of another text. Creative appropriation is meant to make a statement about the text it recreates; this comment can range from a criticism of a text to a celebration of it. Self-reflexive references are comments or behaviors that draw attention to the fact that element within a text are fictional. This model is applied to the online company Islamica, which was created as an identity-centric company to provide Muslims with a unique, humorous outlet. After application of intertextuality to Islamica, implications regarding the success of Islamica's identity-centric goals are derived; Islamica has created a more contemporary Muslim-American identity among young Muslims. However, in order for an identity to identify a group of people, it must be recognized by those outside the group. Because Islamica is directed only toward Muslims, their identity fails to define them by those on the outside.

Recommended Citation

Thompson, Lindsey R.. "Islamica: Creating a Muslim-American Identity." Undergraduate Research Symposium, Mankato, MN, April 25, 2005.
https://cornerstone.lib.mnsu.edu/urs/2005/oral-session-C/5