Title

A Changing Landscape of Voseo in Medellin? The Momentum of Voseo in the Public Signage of the Valle de Aburra, Colombia.

Document Type

Book Chapter

Publication Date

2021

ISBN

9789027208866

Department

World Languages and Cultures

Abstract

This study examines the use of second-person singular forms of address (2PS) in the linguistic landscape of Valle de Aburrá, Colombia. Along with 58 surveys from Paisas, over 300 photographs of public signage with content in 2PS were taken within urban centers. Results show that voseo has its allocated niche with a vocative function in signs authored by the current local government of Medellín and selected businesses. While ustedeo is placed in regulatory signage, pronominal forms are preferred for informative and commercial purposes in private and official domains in neighboring municipalities. Public perception is in favor of content with voseo, but governmental ascription seems dependent upon the administration in office rather than a steady change for all public purposes.

Publication Title

Linguistic Landscape in the Spanish-speaking World

DOI

https://doi.org/10.1075/ihll.35.02res

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