A Changing Landscape of Voseo in Medellin? The Momentum of Voseo in the Public Signage of the Valle de Aburra, Colombia.
This study examines the use of second-person singular forms of address (2PS) in the linguistic landscape of Valle de Aburrá, Colombia. Along with 58 surveys from Paisas, over 300 photographs of public signage with content in 2PS were taken within urban centers. Results show that voseo has its allocated niche with a vocative function in signs authored by the current local government of Medellín and selected businesses. While ustedeo is placed in regulatory signage, pronominal tú forms are preferred for informative and commercial purposes in private and official domains in neighboring municipalities. Public perception is in favor of content with voseo, but governmental ascription seems dependent upon the administration in office rather than a steady change for all public purposes.
World Languages and Cultures
Linguistic Landscape in the Spanish-speaking World
Restrepo Ramos, F. (2021) A changing landscape of Voseo in Medellin? The momentum of Voseo in the public signage of the Valle de Aburra, Colombia. In Gubitosi, P., Ramos-Pellicia, M. (Eds), Linguistic Landscape in the Spanish-speaking World (pp. 45-72). John Benjamins Publishing. https://doi.org/10.1075/ihll.35.02res
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