The purpose of the project is to investigate how a non-profit organization can collaborate better with other agencies to increase referrals for services. Research was conducted to determine the best avenue of increasing utilization of services in southeast Minnesota by strategic planning. A survey was conducted of 15 southeast Minnesota counties to conduct a SWOT analysis of 3 key services offered by Family Focus that are currently underutilized. Information was compiled in order to support a more comprehensive marketing plan to build relationships with county agencies and increase awareness and use of the services provided by the agency. Recommendations and implications for future practice are offered.


Robin Wingo

Date of Degree




Document Type

Other Capstone Project


Master of Social Work (MSW)


Social Work


Social and Behavioral Sciences

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License


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