Name and Affiliation

Shane Semmler, University of South DakotaFollow
Megan SwetsFollow
Bailey QuanbeckFollow
Blake WarnerFollow

Article Title

An Experiment Testing the Influence of Oral Interpretation on Entertainment and Persuasion

Abstract

A post-test only experimental design evaluated the empirical influence of three 2016 National Forensic Association final round oral interpretation performances (two Dramatic Interpretations and one Prose Interpretation) on entertainment (parasocial interaction, identification, and narrative transportation); the capacity of entertainment to elicit enjoyment; and the capacity of entertainment to elicit persuasion (i.e., changes to attitude valence and attitude importance) through the mediating process of reduced counterarguing against subjective interpretations of arguments in the oral interpretation performances. The influence of oral interpretation on entertainment, enjoyment, counterarguing, and persuasion was substantially similar to that found in the larger body of empirical scholarship investigating other mediated forms of narrative persuasion.

Author Biography

This manuscript was presented on a competitive paper panel of the NFA Division at the 2017 meeting of the National Communication Association in Dallas, TX. Correspondence concerning this manuscript should be addressed to first author Shane M. Semmler, Department of Communication Studies, University of South Dakota, Dakota Hall #337, Vermillion, SD 57069. E-mail: shane.semmler@usd.edu.

Recommended Citation

Semmler, S., Swets, M., Quanbeck, B., & Warner, B. (2022). An Experiment Testing the Influence of Oral Interpretation on Entertainment and Persuasion. National Forensic Journal, 38(1). https://doi.org/10.56816/0749-1042.1004