Growing up in Japan, balanced meals were always provided at home, at schools and even at restaurants. Unfortunately, children are not going to choose balanced meals from the start, so this habit has to be instilled by parents and by the educational system until it eventually becomes a personal preference for children. If children are simply given the choice to eat whatever they want from the beginning, it is unlikely that this preference will ever be developed. The emphasis of nurturing the habit of eating balanced meals, rather than just eating preferred foods, is what is particular about Japanese parenting. As a graphic designer, I developed graphically oriented learning materials that would help children to personally prefer having a balanced meal every time and help them distinguish each food groups. I created images and characters, which will appeal to children and have a positive influence on their long-term eating habits. These learning materials will help children to develop an instinctual reaction that something is wrong when they see a plate of food that is disproportionate in the food groups or unbalanced in general. These materials will be marketed as a set with my brand name. Through my project I learned how to conduct a survey, analyze the result, and develop my critical thinking to link it to my creative productions. During the process of creation, I learned what appearance, shapes and colors may attract children and knew how to adjust the usability toward the different age groups. I recently completed a website and I hope I will get more feedback from viewers and users so I can improve the existing products and add more additional products.


Matthew J. Willemsen

Committee Member

David T. Rogers

Committee Member

Heather G. Von Bank

Date of Degree




Document Type



Master of Arts (MA)


Arts and Humanities

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License



Rights Statement

In Copyright