Membership acquisition and attrition is vital to the survival and growth of a voluntary professional association. The percentage of social work students who are members of social work voluntary professional associations is low (Attinson & Glassberg, 1983). The purpose of this project is to understand the acquisition and attrition of students in order to develop marketing strategies to increase student membership. Voluntary professional associations value student members because they are the future of the profession and the association (NASW, 2013). Student membership in a voluntary professional association is important for students as this participation provides students with opportunities for socialization to the profession, networking, and professional development (Brown, 2004). Despite previous efforts to increase membership, student enrollment in School Social Work Association of America (SSWAA) has remained between four and six percent of the total membership population over the previous four years (Streeck, 2012). Effective marketing strategies geared toward students raises awareness of the professional association and affects membership acquisition.


Michelle Alvarez

Date of Degree




Document Type

Other Capstone Project


Master of Social Work (MSW)


Social Work


Social and Behavioral Sciences


Rights Statement

In Copyright