The Role of Rational and Experiential Processing in Influencing the Framing Effect
Research on individual differences and the framing effect has focused primarily on how variability in rational processing influences choice. However, we propose that measuring only rational processing presents an incomplete picture of how participants are responding to framed options, as orthogonal individual differences in experiential processing might be relevant. In two studies, we utilize the Rational Experiential Inventory, which captures individual differences in rational and experiential processing, to investigate how both processing types influence decisions. Our results show that differences in experiential processing, but not rational processing, moderated the effect of frame on choice. We suggest that future research should more closely examine the influence of experiential processing on making decisions, to gain a broader understanding of the conditions that contribute to the framing effect.
The Journal of Social Psychology
Stark, E., Baldwin, A., Hertel, A., & Rothman, A. (2016). The role of rational and experiential processing in influencing the framing effect. The Journal of Social Psychology 157 (3), 308-321. DOI: http://dx.doi.org/10.1080/00224545.2016.1198301.
Publisher's Copyright and Source
Copyright © 2017 Taylor & Francis. Article published by Taylor & Francis in The Journal of Social Psychology, volume 157, issue number 3, 2017, pages 308-321. Available online: https://doi.org/10.1080/00224545.2016.1198301.