Introduction to the Special Issue-Building Bridges Instead of Walls: Marketing with Minoritized Populations

Authors

Daniel Theriault, Appalachian State University
Brooke N. Burk, Minnesota State University, MankatoFollow

Document Type

Article

Publication Date

2019

Abstract

Several leisure scholars have lamented that leisure serves a site for the reproduction of injustice against minoritized populations.Floyd (2014) challenged leisure scholars to respond with scholarship “…that can potentially expose and eliminate injustices” (p. 385).

This special issue sought papers which examined the potential of marketing to promote our undermine justice with minoritized populations.

In order to set the stage for these investigations, we discuss: (a) some of the objections to marketing made by leisure scholars; (b) marketing orientations; and (c) some of the issues in marketing with minoritized populations.

Department

Recreation, Parks, and Leisure Services

Print ISSN

2160-6862

Publication Title

Journal of Park and Recreation Administration

Recommended Citation

Theriault, D., & Burk, B. N. (2019). Introduction to the special issue-Building bridges instead of walls: Marketing with minoritized populations. Journal of Park and Recreation Administration, 38(1). https://doi.org/10.18666/JPRA-2019-10196

DOI

10.18666/JPRA-2019-10196

Link to Publisher Version (DOI)

https://doi.org/10.18666/JPRA-2019-10196

Publisher's Copyright and Source

Copyright © 2019 Sagamore Publishing LLC.

Article published in Journal of Park and Recreation Administration, volume 38, issue 1, 2019. https://doi.org/10.18666/JPRA-2019-10196