Understanding Communication Research Methods: A Theoretical and Practical Approach
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Description
Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves.
Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on experimental design and methods of performance, as well as brand new case studies throughout.
This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative, and positivist research methods, as well as students of communication studies more generally.
ISBN
9780367623661
Publication Date
2022
Publisher
Routledge
City
New York
Keywords
communication, research, methodology, textbook, communication studies
Disciplines
Communication | Higher Education
Recommended Citation
Croucher, S. M., & Cronn-Mills, D. (2022). Understanding communication research methods: A theoretical and practical approach (3rd ed.). Routledge.
