Understanding Communication Research Methods: A Theoretical and Practical Approach

Title

Understanding Communication Research Methods: A Theoretical and Practical Approach

Files

Find in a Library

Download Full Text

Description

Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves.

Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on experimental design and methods of performance, as well as brand new case studies throughout.

This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative, and positivist research methods, as well as students of communication studies more generally.

ISBN

9780367623661

Publication Date

2022

Publisher

Routledge

City

New York

Keywords

communication, research, methodology, textbook, communication studies

Disciplines

Communication | Higher Education

Understanding Communication Research Methods: A Theoretical and Practical Approach

Share

COinS