Event Title
Driving the Competition: An Analysis of the Automotive Industry
Location
CSU
Student's Major
College of Business
Student's College
Business
Mentor's Name
Claudia Pragman
Mentor's Department
Management
Mentor's College
Business
Description
As competition continues to grow, companies in the auto industry are taking steps to streamline their operations. Advances in technology, globalization of the market, and today's empowered consumers are forcing the major firms in the industry to speed up their operations, become more flexible, and place more of an emphasis on quality. A major key to improving the speed, flexibility, and quality of operations is recognition that Information Technology can provide a competitive advantage and can swiftly be integrated into the company's operations. The firms that fail to efficiently run their operations and use Information Technology, such as the Internet, will find that the competition continues to intensify, and their market share continues to shrink.
Driving the Competition: An Analysis of the Automotive Industry
CSU
As competition continues to grow, companies in the auto industry are taking steps to streamline their operations. Advances in technology, globalization of the market, and today's empowered consumers are forcing the major firms in the industry to speed up their operations, become more flexible, and place more of an emphasis on quality. A major key to improving the speed, flexibility, and quality of operations is recognition that Information Technology can provide a competitive advantage and can swiftly be integrated into the company's operations. The firms that fail to efficiently run their operations and use Information Technology, such as the Internet, will find that the competition continues to intensify, and their market share continues to shrink.
