Data Mining: Improving the Way We do Business

Location

CSU

Student's Major

Computer Information Science

Student's College

Science, Engineering and Technology

Mentor's Name

Buddhadev Roychoudhury

Mentor's Department

Management

Mentor's College

Business

Description

Improvements in technology over recent years have led to the development of great tools, such as data mining. Data mining involves the application of algorithms to extract patterns from data. It started in the early 1990's and is typically set up using client-server architecture. Data mining has become increasingly important to businesses with its primarily used for marketing purposes. Businesses use it to track patterns in consumer behavior, follow trends in the market, and predict the tactics of their competitors. Other applications might include optimizing production for manufacturing and making decisions based on patterns in data. Some of the contributing factors to the development of data mining in business have been to provide better customer service, gain a competitive advantage, and to have the ability to change or modify your business as the marketplace changes. We intend to present a foundation for a basic knowledge of data mining, while demonstrating the usefulness of data mining in business today.

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Data Mining: Improving the Way We do Business

CSU

Improvements in technology over recent years have led to the development of great tools, such as data mining. Data mining involves the application of algorithms to extract patterns from data. It started in the early 1990's and is typically set up using client-server architecture. Data mining has become increasingly important to businesses with its primarily used for marketing purposes. Businesses use it to track patterns in consumer behavior, follow trends in the market, and predict the tactics of their competitors. Other applications might include optimizing production for manufacturing and making decisions based on patterns in data. Some of the contributing factors to the development of data mining in business have been to provide better customer service, gain a competitive advantage, and to have the ability to change or modify your business as the marketplace changes. We intend to present a foundation for a basic knowledge of data mining, while demonstrating the usefulness of data mining in business today.