Customer Service in Response to Shopper's Attire
Location
CSU
Student's Major
Psychology
Student's College
Social and Behavioral Sciences
Mentor's Name
Edison Perdomo
Mentor's Department
Psychology
Mentor's College
Social and Behavioral Sciences
Description
Previous studies have suggested that clothing affects the way we perceive people and that people respond to those perceptions. The purpose of this study, therefore, was to I investigate if the time before being approached by a sales clerk differs as a function of what the shopper is wearing. Two conditions were used. One outfit was composed of new professional clothing (blouse, black pants, with glasses) and the other outfit was casual clothing (torn hooded sweatshirt, torn pair of jeans, without glasses). The subjects in the project were employees working at 30 different stores in the Mall of America. Findings from the study suggest that clothing has an effect on the amount of time before a sales clerk approaches a person, and that a person's clothing creates a difference in the response they elicit when coming into contact with a new individual.
Customer Service in Response to Shopper's Attire
CSU
Previous studies have suggested that clothing affects the way we perceive people and that people respond to those perceptions. The purpose of this study, therefore, was to I investigate if the time before being approached by a sales clerk differs as a function of what the shopper is wearing. Two conditions were used. One outfit was composed of new professional clothing (blouse, black pants, with glasses) and the other outfit was casual clothing (torn hooded sweatshirt, torn pair of jeans, without glasses). The subjects in the project were employees working at 30 different stores in the Mall of America. Findings from the study suggest that clothing has an effect on the amount of time before a sales clerk approaches a person, and that a person's clothing creates a difference in the response they elicit when coming into contact with a new individual.
