Differences in Reported Attractive Features in Persona Advertisements from Rural and Urban Settings
Location
CSU
Student's Major
Psychology
Student's College
Social and Behavioral Sciences
Mentor's Name
Edison Perdomo
Mentor's Department
Psychology
Mentor's College
Social and Behavioral Sciences
Description
The purpose of the present research was to determine if there was a difference in what males and females in urban and rural settings perceive as attractive in potential dating partners. This research analyzed personal advertisements in which individuals indicate 'sought after' characteristics. The hypothesis is that males and females in rural settings will more likely offer and seek instrumental and expressive aspects in the opposite sex, and males and females in urban settings are more likely to offer and seek professional status and attractiveness in the opposite sex. Research in this area has focused on the reported sex roles/body aspects/role expectations used in personal advertisements. Evolutionary psychologists maintain that females seek partners of high status while males are more focused on physical attractiveness. An expectation of this study is that factors other than gender alone, such as living situation, influence which traits are looked for in a partner. Two location-based papers were used for gathering 200 personal ads. Specific words were coded into categories to decipher the advertisements. Reliability testing was conducted with a separate researcher 'coding' the same ads at a separate time and location.
Differences in Reported Attractive Features in Persona Advertisements from Rural and Urban Settings
CSU
The purpose of the present research was to determine if there was a difference in what males and females in urban and rural settings perceive as attractive in potential dating partners. This research analyzed personal advertisements in which individuals indicate 'sought after' characteristics. The hypothesis is that males and females in rural settings will more likely offer and seek instrumental and expressive aspects in the opposite sex, and males and females in urban settings are more likely to offer and seek professional status and attractiveness in the opposite sex. Research in this area has focused on the reported sex roles/body aspects/role expectations used in personal advertisements. Evolutionary psychologists maintain that females seek partners of high status while males are more focused on physical attractiveness. An expectation of this study is that factors other than gender alone, such as living situation, influence which traits are looked for in a partner. Two location-based papers were used for gathering 200 personal ads. Specific words were coded into categories to decipher the advertisements. Reliability testing was conducted with a separate researcher 'coding' the same ads at a separate time and location.
