Bright, White World: Race and Beauty Ideals in American Print Media
Location
Ostrander
Start Date
13-4-2004 12:45 PM
End Date
13-4-2004 2:30 PM
Student's Major
Communication Studies
Student's College
Arts and Humanities
Mentor's Name
Kim Surkan
Mentor's Department
Gender and Women's Studies
Mentor's College
Social and Behavioral Sciences
Description
This research project explores cosmetic advertising in two popular women's magazines, Ebony and Cosmopolitan.Th& main focus of the research is how race is related to beauty ideals. The presentation will focus on how white race standards for beauty are imposed on all races Gender roles in relation to race will also be included in the research.A second focus of the research is how the advertising in these magazines helps to reinforce these ideals and roles. The presentation also examines how the ads have changed in recent decades.This is done by using a comparative analysis of several issues of the two magazines over different decades.
Bright, White World: Race and Beauty Ideals in American Print Media
Ostrander
This research project explores cosmetic advertising in two popular women's magazines, Ebony and Cosmopolitan.Th& main focus of the research is how race is related to beauty ideals. The presentation will focus on how white race standards for beauty are imposed on all races Gender roles in relation to race will also be included in the research.A second focus of the research is how the advertising in these magazines helps to reinforce these ideals and roles. The presentation also examines how the ads have changed in recent decades.This is done by using a comparative analysis of several issues of the two magazines over different decades.
