Bright, White World: Race and Beauty Ideals in American Print Media

Location

Ostrander

Start Date

13-4-2004 12:45 PM

End Date

13-4-2004 2:30 PM

Student's Major

Communication Studies

Student's College

Arts and Humanities

Mentor's Name

Kim Surkan

Mentor's Department

Gender and Women's Studies

Mentor's College

Social and Behavioral Sciences

Description

This research project explores cosmetic advertising in two popular women's magazines, Ebony and Cosmopolitan.Th& main focus of the research is how race is related to beauty ideals. The presentation will focus on how white race standards for beauty are imposed on all races Gender roles in relation to race will also be included in the research.A second focus of the research is how the advertising in these magazines helps to reinforce these ideals and roles. The presentation also examines how the ads have changed in recent decades.This is done by using a comparative analysis of several issues of the two magazines over different decades.

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Apr 13th, 12:45 PM Apr 13th, 2:30 PM

Bright, White World: Race and Beauty Ideals in American Print Media

Ostrander

This research project explores cosmetic advertising in two popular women's magazines, Ebony and Cosmopolitan.Th& main focus of the research is how race is related to beauty ideals. The presentation will focus on how white race standards for beauty are imposed on all races Gender roles in relation to race will also be included in the research.A second focus of the research is how the advertising in these magazines helps to reinforce these ideals and roles. The presentation also examines how the ads have changed in recent decades.This is done by using a comparative analysis of several issues of the two magazines over different decades.