Cultural-Priming: A Method which Deliberately Activate an Eastern or Western Mode of Thought

Location

CSU 284ABC

Start Date

13-4-2004 2:45 PM

End Date

13-4-2004 4:30 PM

Student's Major

Communication Studies

Student's College

Arts and Humanities

Mentor's Name

Vinai Norasakkunkit

Mentor's Department

Psychology

Mentor's College

Social and Behavioral Sciences

Description

This cross-cultural psychological research explores how culturally patterned dominant modes of thought can be suppressed to activate an alternative mode of thought through a procedure called cultural priming. Specifically, we attempt to deliberately activate an Eastern or Western mode of thought among American and Japanese participants. Previous priming procedures activating these cultural modes of thought have shown to be effective among English speaking American populations but not effective among non-English speaking Japanese population. This lack of procedure effectiveness when applied cross-culturally may be due to the nature of the priming stimuli, which seems to rely heavily on verbal processing.

The purpose of this study is to cross-culturally standardized priming stimuli between the United States and Japan by having the procedure capitalize more on visual processing (i.e. the use of visual stimuli to activate relevant constructs). Cross-culturally standardized visual primes will be created based on actual social situations constructed by Japanese and American participants. The theory and method behind this procedure and the work in progress will be presented.

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Apr 13th, 2:45 PM Apr 13th, 4:30 PM

Cultural-Priming: A Method which Deliberately Activate an Eastern or Western Mode of Thought

CSU 284ABC

This cross-cultural psychological research explores how culturally patterned dominant modes of thought can be suppressed to activate an alternative mode of thought through a procedure called cultural priming. Specifically, we attempt to deliberately activate an Eastern or Western mode of thought among American and Japanese participants. Previous priming procedures activating these cultural modes of thought have shown to be effective among English speaking American populations but not effective among non-English speaking Japanese population. This lack of procedure effectiveness when applied cross-culturally may be due to the nature of the priming stimuli, which seems to rely heavily on verbal processing.

The purpose of this study is to cross-culturally standardized priming stimuli between the United States and Japan by having the procedure capitalize more on visual processing (i.e. the use of visual stimuli to activate relevant constructs). Cross-culturally standardized visual primes will be created based on actual social situations constructed by Japanese and American participants. The theory and method behind this procedure and the work in progress will be presented.