The Portrayal of Women in Contemporary Alcohol Advertisements
Location
CSU 204
Start Date
21-4-2008 10:00 AM
End Date
21-4-2008 12:00 PM
Student's Major
Gender and Women's Studies
Student's College
Social and Behavioral Sciences
Mentor's Name
Cheryl Radeloff
Mentor's Department
Gender and Women's Studies
Mentor's College
Social and Behavioral Sciences
Description
Alcohol advertisements mirror traditional portrayals of gender in the United States. Print advertisements have been used to influence people and product consumption. This research examined how alcohol advertisements perpetuate the idea of women as either objects or consumers through a content analysis of popular men's and women's magazines. An examination of alcohol ads sampled from 2005 to 2007 demonstrated how women are depicted by race, gender, and economic status.
The Portrayal of Women in Contemporary Alcohol Advertisements
CSU 204
Alcohol advertisements mirror traditional portrayals of gender in the United States. Print advertisements have been used to influence people and product consumption. This research examined how alcohol advertisements perpetuate the idea of women as either objects or consumers through a content analysis of popular men's and women's magazines. An examination of alcohol ads sampled from 2005 to 2007 demonstrated how women are depicted by race, gender, and economic status.
Recommended Citation
Baker, Gail. "The Portrayal of Women in Contemporary Alcohol Advertisements." Undergraduate Research Symposium, Mankato, MN, April 21, 2008.
https://cornerstone.lib.mnsu.edu/urs/2008/oral-session-05/1
