Here Comes the Bride: Analyzing Bridal Magazine Portrayals of American Brides
Location
CSU 202
Start Date
21-4-2008 1:00 PM
End Date
21-4-2008 2:30 PM
Student's Major
Gender and Women's Studies
Student's College
Social and Behavioral Sciences
Mentor's Name
Cheryl Radeloff
Mentor's Department
Gender and Women's Studies
Mentor's College
Social and Behavioral Sciences
Description
Recent studies suggest that the promotion of wedding ceremonies leads couples to feel incomplete without them. This is especially true for an estimated 98% of women who utilize bridal magazines for advice and ideas when planning their big day. A qualitative content analysis of two popular bridal magazines, Brides and Modern Bride, was conducted. A total of eight issues from 2004 to 2007 were analyzed for their portrayals of diversity in terms of race, age, and physical ability. Results from this research indicated that there is a lack of diversity represented in the wedding industry, further reflecting the hegemonic power structure of our society.
Here Comes the Bride: Analyzing Bridal Magazine Portrayals of American Brides
CSU 202
Recent studies suggest that the promotion of wedding ceremonies leads couples to feel incomplete without them. This is especially true for an estimated 98% of women who utilize bridal magazines for advice and ideas when planning their big day. A qualitative content analysis of two popular bridal magazines, Brides and Modern Bride, was conducted. A total of eight issues from 2004 to 2007 were analyzed for their portrayals of diversity in terms of race, age, and physical ability. Results from this research indicated that there is a lack of diversity represented in the wedding industry, further reflecting the hegemonic power structure of our society.
Recommended Citation
Trytten, Erin. "Here Comes the Bride: Analyzing Bridal Magazine Portrayals of American Brides." Undergraduate Research Symposium, Mankato, MN, April 21, 2008.
https://cornerstone.lib.mnsu.edu/urs/2008/oral-session-06/6
