Selling Gender: Gender Role Portrayals in Contemporary Magazine Advertisements

Location

CSU Ballroom

Start Date

27-4-2009 1:00 PM

End Date

27-4-2009 3:00 PM

Student's Major

Communication Studies

Student's College

Arts and Humanities

Mentor's Name

Daniel Cronn-Mills

Mentor's Department

Communication Studies

Mentor's College

Arts and Humanities

Description

This study presents a content analysis of gender role portrayals and male and female objectification in contemporary magazine advertisements. A total of fifteen magazines were analyzed from a two-month period to determine if gender role portrayals have changed or remained the same as earlier studies. The first analysis looks at product categories most and least often advertised by male or female models. The second analysis looks at the sexual portrayals in magazine advertisement and the rate of objectification of male and female models.

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Apr 27th, 1:00 PM Apr 27th, 3:00 PM

Selling Gender: Gender Role Portrayals in Contemporary Magazine Advertisements

CSU Ballroom

This study presents a content analysis of gender role portrayals and male and female objectification in contemporary magazine advertisements. A total of fifteen magazines were analyzed from a two-month period to determine if gender role portrayals have changed or remained the same as earlier studies. The first analysis looks at product categories most and least often advertised by male or female models. The second analysis looks at the sexual portrayals in magazine advertisement and the rate of objectification of male and female models.

Recommended Citation

Pelletier, Laura. "Selling Gender: Gender Role Portrayals in Contemporary Magazine Advertisements." Undergraduate Research Symposium, Mankato, MN, April 27, 2009.
https://cornerstone.lib.mnsu.edu/urs/2009/oral-session-08/2