Selling Gender: Gender Role Portrayals in Contemporary Magazine Advertisements
Location
CSU Ballroom
Start Date
27-4-2009 1:00 PM
End Date
27-4-2009 3:00 PM
Student's Major
Communication Studies
Student's College
Arts and Humanities
Mentor's Name
Daniel Cronn-Mills
Mentor's Department
Communication Studies
Mentor's College
Arts and Humanities
Description
This study presents a content analysis of gender role portrayals and male and female objectification in contemporary magazine advertisements. A total of fifteen magazines were analyzed from a two-month period to determine if gender role portrayals have changed or remained the same as earlier studies. The first analysis looks at product categories most and least often advertised by male or female models. The second analysis looks at the sexual portrayals in magazine advertisement and the rate of objectification of male and female models.
Selling Gender: Gender Role Portrayals in Contemporary Magazine Advertisements
CSU Ballroom
This study presents a content analysis of gender role portrayals and male and female objectification in contemporary magazine advertisements. A total of fifteen magazines were analyzed from a two-month period to determine if gender role portrayals have changed or remained the same as earlier studies. The first analysis looks at product categories most and least often advertised by male or female models. The second analysis looks at the sexual portrayals in magazine advertisement and the rate of objectification of male and female models.
Recommended Citation
Pelletier, Laura. "Selling Gender: Gender Role Portrayals in Contemporary Magazine Advertisements." Undergraduate Research Symposium, Mankato, MN, April 27, 2009.
https://cornerstone.lib.mnsu.edu/urs/2009/oral-session-08/2
