Do Brands Targeting Women Use "Instamarketing" Differently: A Content Analysis
Location
CSU Ballroom
Start Date
21-4-2014 2:00 PM
End Date
21-4-2014 3:30 PM
Student's Major
Management
Student's College
Business
Mentor's Name
Queen Booker
Mentor's Email Address
queen.booker@mnsu.edu
Mentor's Department
Management
Mentor's College
Business
Description
This study examines the use of Instagram marketing efforts of five retail companies that specifically targets female consumers. The purpose of the study was to determine if companies that target women use a different social media strategy than companies that target the general population. The analysis was performed using content analysis. The results of this study, when compared to the results of a previous study, suggest that there is a difference between how retail companies that target women use Instagram for marketing, specifically, the brands that specifically the brands that target women primarily used a sales response strategy whereas brands targeting the general population primarily used an emotional strategy.
Do Brands Targeting Women Use "Instamarketing" Differently: A Content Analysis
CSU Ballroom
This study examines the use of Instagram marketing efforts of five retail companies that specifically targets female consumers. The purpose of the study was to determine if companies that target women use a different social media strategy than companies that target the general population. The analysis was performed using content analysis. The results of this study, when compared to the results of a previous study, suggest that there is a difference between how retail companies that target women use Instagram for marketing, specifically, the brands that specifically the brands that target women primarily used a sales response strategy whereas brands targeting the general population primarily used an emotional strategy.
Recommended Citation
Hassan, Areej. "Do Brands Targeting Women Use "Instamarketing" Differently: A Content Analysis." Undergraduate Research Symposium, Mankato, MN, April 21, 2014.
https://cornerstone.lib.mnsu.edu/urs/2014/poster_session_B/28
