Event Title
The Language of Beauty Products
Location
CSU 202
Start Date
11-4-2017 10:00 AM
End Date
11-4-2017 11:00 AM
Student's Major
Anthropology
Student's College
Social and Behavioral Sciences
Mentor's Name
Chelsea Mead
Mentor's Department
Anthropology
Mentor's College
Social and Behavioral Sciences
Description
This study investigates three groups of makeup products from three different brands and analyzes the shade names for each product in order to determine the association that consumers draw from food related names, sexual innuendos, or names that describe color; and to what level these associations influence the consumer in their purchase. The study consists of data collection and analysis, as well as an online survey conducted through Qualtrics. Knowing more about why consumers choose the products they do will not only assist marketers and advertisers, but will also help consumers to be more mindful of their choices. At the time of application, the study is still ongoing, therefore conclusions are yet to be drawn from the findings.
The Language of Beauty Products
CSU 202
This study investigates three groups of makeup products from three different brands and analyzes the shade names for each product in order to determine the association that consumers draw from food related names, sexual innuendos, or names that describe color; and to what level these associations influence the consumer in their purchase. The study consists of data collection and analysis, as well as an online survey conducted through Qualtrics. Knowing more about why consumers choose the products they do will not only assist marketers and advertisers, but will also help consumers to be more mindful of their choices. At the time of application, the study is still ongoing, therefore conclusions are yet to be drawn from the findings.
Recommended Citation
Hoisington, Eve. "The Language of Beauty Products." Undergraduate Research Symposium, Mankato, MN, April 11, 2017.
https://cornerstone.lib.mnsu.edu/urs/2017/oral-session-02/1
