Improving Idea Selection in Brainstorming Using GLOMO
Location
CSU Ballroom
Start Date
10-4-2018 2:00 PM
End Date
10-4-2018 3:30 PM
Student's Major
Psychology
Student's College
Social and Behavioral Sciences
Mentor's Name
Elizabeth Fillion
Mentor's Department
Psychology
Mentor's College
Social and Behavioral Sciences
Description
A significant amount of research has been concentrated on identifying factors that would increase the variety and creativity of a brainstormed list. Although there is importance in the amount of average creativity within a brainstormed list, the brainstorming process does not conclude at that point, and further expands to the motion of selecting an idea(s). Selection of an idea from a brainstorming list is the second stage that some current research has placed focus on (Faure, 2004). This research has suggested that people tend to not select their most creative and effective ideas. Furthermore, as of this idea, no interpositions have been proposed to enhance the selection process (Rietzschel, Nijstad & Stroebe, 2006; 2010). It is the goal of this current research to expand from this idea, and utilize the Global vs. Local Processing Model to indicate that local cognitive (detail focused) processing leads to more effective idea selection after the initial idea generation stage of brainstorming. This is opposed to the idea of global processing, otherwise identified as abstract and/or holistic focused processing, which will lead to less effective idea selection. Through an online survey, participants were exposed to imagery that would prime them locally or globally before selecting ideas from a pre-brainstormed list. When engaging in global processing, it is predicted that ideas generated by individuals seem to engage more broad categories, which lacks the detailed focus needed for successful idea selection. This topic has the ability to further research within effective idea selection, which affects many domains.
Improving Idea Selection in Brainstorming Using GLOMO
CSU Ballroom
A significant amount of research has been concentrated on identifying factors that would increase the variety and creativity of a brainstormed list. Although there is importance in the amount of average creativity within a brainstormed list, the brainstorming process does not conclude at that point, and further expands to the motion of selecting an idea(s). Selection of an idea from a brainstorming list is the second stage that some current research has placed focus on (Faure, 2004). This research has suggested that people tend to not select their most creative and effective ideas. Furthermore, as of this idea, no interpositions have been proposed to enhance the selection process (Rietzschel, Nijstad & Stroebe, 2006; 2010). It is the goal of this current research to expand from this idea, and utilize the Global vs. Local Processing Model to indicate that local cognitive (detail focused) processing leads to more effective idea selection after the initial idea generation stage of brainstorming. This is opposed to the idea of global processing, otherwise identified as abstract and/or holistic focused processing, which will lead to less effective idea selection. Through an online survey, participants were exposed to imagery that would prime them locally or globally before selecting ideas from a pre-brainstormed list. When engaging in global processing, it is predicted that ideas generated by individuals seem to engage more broad categories, which lacks the detailed focus needed for successful idea selection. This topic has the ability to further research within effective idea selection, which affects many domains.
Recommended Citation
Shoutz, Paige. "Improving Idea Selection in Brainstorming Using GLOMO." Undergraduate Research Symposium, Mankato, MN, April 10, 2018.
https://cornerstone.lib.mnsu.edu/urs/2018/poster-session-B/14
