Targeting the City: A Proposal to Open a Micro-Target Store in East Town, Milwaukee

Presenter Information

Shamsudeen Adediji, Minnesota State University, Mankato
Riccardo Prosdocimi, Minnesota State University, Mankato
Taylor Kemper, Minnesota State University, Mankato

Location

CSU 202

Start Date

2-4-2019 10:00 AM

End Date

2-4-2019 11:00 AM

Student's Major

Accounting and Business Law

Student's College

Business

Mentor's Name

Wade Davis

Mentor's Department

Accounting and Business Law

Mentor's College

Business

Description

Target is expanding its business model to include small format stores located in densely populated urban neighborhoods. For these new stores to thrive, Target needs to partners with the local stakeholders and communities and tailor-make the experience to the neighborhoods. As part of a national case competition, the presenting team was asked by Target to identify a specific neighborhood and develop a strategy for the location, design, and merchandising of a new small-format store, as well as address the ways to help the community integrate Target into their neighborhood. This presentation sets forth our proposal - to open a Micro-Target in the new Couture building located in East Town Milwaukee.