Event Title

Unfair Campaign Communication Analysis

Location

CSU 203

Start Date

16-4-2013 11:10 AM

End Date

16-4-2013 12:10 PM

Student's Major

Communication Studies

Student's College

Arts and Humanities

Mentor's Name

Leah White

Mentor's Department

Communication Studies

Mentor's College

Arts and Humanities

Description

The Unfair Campaign was a campaign in Duluth Minnesota that raised awareness of white privilege. The reason why it was important to analyze was because Duluth is one of the whitest cities in the United States and the Unfair Campaign took a new and creative approach. I used a journal article that analyzed a different public service announcement campaign and applied those same critiques to this campaign. What I discovered was that because the campaign did not present any solutions, the Unfair Campaign was not successful with their billboard and poster aspect of the campaign. The conclusion I found through this critical analysis was because the community was so offended by this campaign, it seems that if viewers are offended by a public service announcement, they might not only be turned off to that PSA but the message that they are presenting.

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Apr 16th, 11:10 AM Apr 16th, 12:10 PM

Unfair Campaign Communication Analysis

CSU 203

The Unfair Campaign was a campaign in Duluth Minnesota that raised awareness of white privilege. The reason why it was important to analyze was because Duluth is one of the whitest cities in the United States and the Unfair Campaign took a new and creative approach. I used a journal article that analyzed a different public service announcement campaign and applied those same critiques to this campaign. What I discovered was that because the campaign did not present any solutions, the Unfair Campaign was not successful with their billboard and poster aspect of the campaign. The conclusion I found through this critical analysis was because the community was so offended by this campaign, it seems that if viewers are offended by a public service announcement, they might not only be turned off to that PSA but the message that they are presenting.

Recommended Citation

Hudak, Nicole. "Unfair Campaign Communication Analysis." Undergraduate Research Symposium, Mankato, MN, April 16, 2013.
http://cornerstone.lib.mnsu.edu/urs/2013/oral-session-07/1