Event Title
Unfair Campaign Communication Analysis
Location
CSU 203
Start Date
16-4-2013 11:10 AM
End Date
16-4-2013 12:10 PM
Student's Major
Communication Studies
Student's College
Arts and Humanities
Mentor's Name
Leah White
Mentor's Department
Communication Studies
Mentor's College
Arts and Humanities
Description
The Unfair Campaign was a campaign in Duluth Minnesota that raised awareness of white privilege. The reason why it was important to analyze was because Duluth is one of the whitest cities in the United States and the Unfair Campaign took a new and creative approach. I used a journal article that analyzed a different public service announcement campaign and applied those same critiques to this campaign. What I discovered was that because the campaign did not present any solutions, the Unfair Campaign was not successful with their billboard and poster aspect of the campaign. The conclusion I found through this critical analysis was because the community was so offended by this campaign, it seems that if viewers are offended by a public service announcement, they might not only be turned off to that PSA but the message that they are presenting.
Unfair Campaign Communication Analysis
CSU 203
The Unfair Campaign was a campaign in Duluth Minnesota that raised awareness of white privilege. The reason why it was important to analyze was because Duluth is one of the whitest cities in the United States and the Unfair Campaign took a new and creative approach. I used a journal article that analyzed a different public service announcement campaign and applied those same critiques to this campaign. What I discovered was that because the campaign did not present any solutions, the Unfair Campaign was not successful with their billboard and poster aspect of the campaign. The conclusion I found through this critical analysis was because the community was so offended by this campaign, it seems that if viewers are offended by a public service announcement, they might not only be turned off to that PSA but the message that they are presenting.
Recommended Citation
Hudak, Nicole. "Unfair Campaign Communication Analysis." Undergraduate Research Symposium, Mankato, MN, April 16, 2013.
https://cornerstone.lib.mnsu.edu/urs/2013/oral-session-07/1
