Document Type
Article
Publication Date
3-2020
Abstract
This quantitative study examined the projection of racial identity on social networks. A survey was distributed to 347 college students from a medium sized Midwestern university to assess ways in which participants depicted their racial identity on Facebook, Twitter, and Instagram. More specifically, scales were used to examine the use of photos and text, concealment of racial identity, and interactions with race related content. Results suggest that although participants do not intentionally hide or filter out their racial identity on social networks, they do not intentionally display racial identity on social networks either. In addition, independent samples t tests reveal that non-Caucasian participants are significantly more likely to post photos, communicate with others about their racial identity, and interact with racial content on social networks than Caucasian participants. Implications of the findings are discussed.
Department
Communication Studies
Online ISSN
1404-1634
Publication Title
Journal of Intercultural Communication
Recommended Citation
Brinkman, N., & Jacobi, L. (2020). The projection of racial identity on social network. Journal of Intercultural Communication, 20(1), 52-64.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
