Abstract
Attracting and motivating volunteers, especially younger generation volunteers, is a critical but not easy task for leaders in nonprofit sector. This paper examines what factors have been found to motivate Generation Y to volunteer in nonprofit organizations. Furthermore, the paper focuses on examining literature pertaining to help nonprofit organizations gain information about attraction and retention of younger volunteers. The trends learned from literature review have shown that Millennial volunteers are most likely to volunteer when they want to self-improve (professionally, academically), learn new skills, help disadvantaged, develop identity through association with nonprofit organization, socialize, meet new friends, and establish social network. Finally, Millennials are most likely to volunteer when they can relate their values, interests, hobbies, etc. to the mission/purpose of a nonprofit organization.
Advisor
Kristen Treinen
Committee Member
Kristen Cvancara
Date of Degree
2011
Language
english
Document Type
APP
Degree
Master of Arts (MA)
College
Arts and Humanities
Recommended Citation
Shkuro, Y. (2011). Attraction and motivation of millennial generation volunteers by nonprofit organizations. [Master’s alternative plan paper, Minnesota State University, Mankato]. Cornerstone: A Collection of Scholarly and Creative Works for Minnesota State University, Mankato. https://cornerstone.lib.mnsu.edu/etds/48/
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Included in
Rights Statement
