Understanding Communication Research Methods: A Theoretical and Practical Approach
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Description
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.
Also featuring dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.
ISBN
9781138052659
Publication Date
2019
Publisher
Routledge
City
New York, NY
Keywords
communication research methods
Disciplines
Communication
Recommended Citation
Croucher, S. M., & Cronn-Mills, D. (2019). Understanding communication research methods: A theoretical and practical approach (2nd ed.). Routledge.
