Harvesting Minds - How TV Commercials Control Children: A Content Analysis
Location
CSU
Student's Major
Biological Sciences
Student's College
Science, Engineering and Technology
Mentor's Name
Bikash Nandy
Mentor's Department
Health Science
Mentor's College
Allied Health and Nursing
Description
The purpose of this research is to examine the content of TV commercials shown between cartoons and other children's programs. These commercials are directed towards children ages 1-12. Studies show that 98 percent of American households have at least one TV set. Children watch one hour of commercials for every 5 hours that they spend watching TV, which means that they come across about 20,000 TV commercials every year. This study will examine different products such as toys, cereals, snacks and candies etc. Conclusions, results and analysis of this research will be based on the content analysis of TV commercials from Channel 5 (ABC) each morning from 7 A.M.-11 A.M. during the month of February 2002.
Harvesting Minds - How TV Commercials Control Children: A Content Analysis
CSU
The purpose of this research is to examine the content of TV commercials shown between cartoons and other children's programs. These commercials are directed towards children ages 1-12. Studies show that 98 percent of American households have at least one TV set. Children watch one hour of commercials for every 5 hours that they spend watching TV, which means that they come across about 20,000 TV commercials every year. This study will examine different products such as toys, cereals, snacks and candies etc. Conclusions, results and analysis of this research will be based on the content analysis of TV commercials from Channel 5 (ABC) each morning from 7 A.M.-11 A.M. during the month of February 2002.
