The Basis of Self and Other in Gender Constructed Identity

Location

CSU 201

Start Date

24-4-2006 8:45 AM

End Date

24-4-2006 10:15 AM

Student's Major

Communication Studies

Student's College

Arts and Humanities

Mentor's Name

James Dimock

Mentor's Department

Communication Studies

Mentor's College

Arts and Humanities

Description

This paper is an extension of previous research projects wherein I applied theories of identity and labeling (Garfkinkle), power (French and Raven) and gender (Pearson, West and Turner) to adolescent girls' identity construction. Using methods of textual criticism, I argued then that the advertising targeting adolescent girls at the crucial transitional period between child identity and adult identity were dominated by patriarchal imagery, the implications of which are sexual violence, low-self esteem and self-objectification by young women. This paper applies the same methodology but to identity formation of adolescent boys, arguing on the basis of Hegel's master-slave dialectic that adolescent girls' construction of "self-as-object" does not reinforce the patriarchal norm unless there is a complementing identity construction among adolescent boys of "self-as-subject" in relation to "other-as-object." As in the first study, this case looks at advertising targeting adolescents.

This document is currently not available here.

Share

COinS
 
Apr 24th, 8:45 AM Apr 24th, 10:15 AM

The Basis of Self and Other in Gender Constructed Identity

CSU 201

This paper is an extension of previous research projects wherein I applied theories of identity and labeling (Garfkinkle), power (French and Raven) and gender (Pearson, West and Turner) to adolescent girls' identity construction. Using methods of textual criticism, I argued then that the advertising targeting adolescent girls at the crucial transitional period between child identity and adult identity were dominated by patriarchal imagery, the implications of which are sexual violence, low-self esteem and self-objectification by young women. This paper applies the same methodology but to identity formation of adolescent boys, arguing on the basis of Hegel's master-slave dialectic that adolescent girls' construction of "self-as-object" does not reinforce the patriarchal norm unless there is a complementing identity construction among adolescent boys of "self-as-subject" in relation to "other-as-object." As in the first study, this case looks at advertising targeting adolescents.

Recommended Citation

Lemley, Julie L.. "The Basis of Self and Other in Gender Constructed Identity." Undergraduate Research Symposium, Mankato, MN, April 24, 2006.
https://cornerstone.lib.mnsu.edu/urs/2006/oral-session-A/4